Welcome to Sminko, a place where beauty and nature come together in the most wonderful ways!

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My name is Debbie, and I’m the proud owner of Sminko, a brand that’s all about creating high-quality, natural skincare and beauty products with a personal touch. Sminko was born out of my love for clean, effective, and gentle formulas, and I’m thrilled to share that passion with you.

At Sminko, we’re all about creating a sense of connection—between you and your skin, and between us and our community. Each product is crafted with the care and attention you’d expect from something handmade just for you. Whether it’s our luxurious serums, our nourishing oils, or our multi-use blush sticks, every formula has been thoughtfully created using nature’s best ingredients. I’ve poured years of experience and dedication into researching and developing products that are not only effective but also kind to your skin and the environment.

What drives me? It’s simple—I believe in beauty that celebrates you, just as you are. That’s why I focus on making skincare and beauty easy, fun, and accessible, without compromising on quality. Sminko products are designed to feel like a little bit of luxury, but with all the comfort of something familiar and friendly. Think of it like a trusted friend who always has your back—and your skin!

Behind the scenes, it’s a one-woman show (with a little help from nature, of course!). Every product is made with integrity and tested with love. I oversee everything—from formulating the perfect blend of oils and botanicals to ensuring our eco-friendly packaging keeps things sustainable. And since Sminko is based right here in New Zealand, I draw a lot of inspiration from the beautiful nature around me, which is reflected in many of our products.

My mission is simple: to create beauty products that make you feel good inside and out. I want you to experience the power of nature while keeping your skincare routine effortless and enjoyable. Thank you for being a part of the Sminko family! Every time you choose one of our products, you’re choosing something made with heart and soul—and that’s something I’m deeply proud of.

Let’s make beauty personal again, one bottle at a time!

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Our products are handmade; ethical and cruelty free; no artificial fragrances; 100% vegan; use sustainable packaging and are free from parabens and SLS.  Some of our products are handmade in NZ and some are sourced privately in Australia with brands that share the same mission as Sminko skinco.